Resume

Digital Marketing Strategist · Growth, Demand Generation · Digital Experience

Kelly Carney

Digital Marketing Strategist · Growth, Demand Generation · Digital Experience

Digital marketing strategist who builds integrated campaigns and digital experiences designed to drive measurable growth. My work spans the full digital marketing ecosystem, from demand generation and paid media to SEO, email, content, website strategy, and analytics. I combine strategic thinking with hands-on execution and use performance data to continually improve results.

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Professional Experience

Pet Partners

Digital Marketing Manager | June 2024 – July 2026

Directed integrated digital campaigns across Google Ads, Meta, LinkedIn, email, and SEO/SEM to generate qualified leads and support organizational growth.
Managed a $40,000/month Google Ad Grant, increasing utilization from under $10K to more than $20K while improving branded search performance and maintaining grant compliance.
Led strategy and optimization for petpartners.org and aaaiponline.org, improving conversion paths while increasing AAAIP organic traffic by an estimated 315%.
Used performance data and A/B testing to identify opportunities, improve campaign execution, and guide next steps.
Built an AI-powered analytics dashboard in Claude to consolidate cross-channel marketing data and make performance reporting easier to act on.
Partnered with internal teams and external specialists to keep digital campaigns and website projects moving from strategy through execution.

ProviderSoft

Marketing Manager | March 2014 – June 2024

Built the marketing department from the ground up and later led the marketing and sales team for a pediatric healthcare SaaS company.
Developed audience strategy around defined customer segments, then built campaigns across Google Ads, email, landing pages, Meta, and LinkedIn.
Increased conversions by 122% through more focused campaigns and conversion-centered creative.
Led a company rebrand and website redesign with SEO improvements, increasing website traffic by 61%.
Used campaign performance and customer insight to refine messaging and focus marketing efforts on stronger opportunities.

St. Joseph Regional School

Marketing Director | September 2010 – March 2013

Directed marketing and enrollment initiatives, including recruitment messaging, promotional materials, digital communications, and events supporting student recruitment.
Increased website traffic by 25% and qualified leads by 10% through targeted marketing and digital outreach.
Contributed to a 20% increase in enrollment by strengthening recruitment strategy and communications throughout the enrollment cycle.
Managed the school’s broader marketing presence while partnering with leadership to strengthen awareness, engagement, and prospective-family outreach.

Academic Experience

Southern New Hampshire University

Adjunct Faculty, Marketing | January 2012 – Present

Teach undergraduate marketing courses in an online environment, connecting marketing concepts to practical business applications and current industry examples.
Develop course materials, assess student work, and provide timely individualized feedback to support student learning and improvement.
Use applied assignments and individualized guidance to help students connect marketing theory to workplace decision-making.

Bay Mills Community College

Adjunct Business Faculty | January 2022 – Present

Teach undergraduate marketing courses in online learning environments serving students with varied educational and experiential backgrounds.
Deliver instruction in accordance with course objectives and assess student mastery through assignments and applied marketing work.
Provide ongoing feedback and maintain course records in accordance with college requirements and academic deadlines.
Use Moodle and college systems to manage coursework and support classroom administration.

Education

Southern New Hampshire University

Master of Science, Marketing | Delta Mu Delta International Honor Society

Kean University

Bachelor of Arts, English | Concentration in Writing

Skills & Technology

Professional Development

Google Ads Certification | Updated 2026

Google Analytics Certification | Updated 2026

Google Project Management Certification | Updated 2026