Technical SEO & Organic Growth
Technical SEO · Organic Search · Analytics
Project Overview
AAAIP’s website redesign created a stronger foundation for organic search, but improving visibility required a broader SEO strategy. I led the technical and on-page SEO work, identifying issues affecting crawlability and search performance, optimizing site structure and content, and using search data to uncover new opportunities for growth. From July 2025 to July 2026, estimated organic traffic increased from 378 to 1,572, a 315.9% increase.
The Challenge
AAAIP’s organic search potential was being limited by technical SEO issues and an underdeveloped search strategy. The site needed stronger crawlability and indexing signals, better keyword targeting, and a clearer internal linking structure to help search engines understand the relationship between its membership, education, certification, and professional resources.
The Approach
I began by auditing the site’s technical SEO foundation and search performance to identify barriers to organic growth. I addressed issues involving XML sitemaps, robots.txt, canonicalization, metadata, internal linking, and site structure, while also conducting keyword research to better align pages with how AAAIP’s audiences were searching for information.
I used Google Search Console, GA4, and SEMrush to monitor performance and identify additional opportunities after implementation. Search data informed ongoing content optimization, allowing me to refine existing pages, strengthen keyword targeting, and prioritize areas where AAAIP could expand its organic visibility.
Organic Traffic Growth
The redesign transformed AAAIP’s website from a dense, information-heavy experience into a more modern and intuitive platform with clearer navigation and stronger visual hierarchy – this led to more prominent pathways to key services and resources.
Outcomes
The SEO strategy produced sustained gains in organic visibility as technical improvements, stronger search targeting, and ongoing content optimization took effect. From July 2025 to July 2026, estimated organic traffic increased from 378 to 1,572, representing a 315.9% year-over-year increase.
+315.9%
Estimated Organic Traffic
378 → 1,572
July 2025 to July 2026
Stronger Search Visibility
Technical SEO improvements and stronger keyword targeting helped AAAIP gain greater visibility in organic search and reach more relevant audiences.
Data-Informed Optimization
Search Console, GA4, and SEMrush data guided ongoing content optimization and helped identify new opportunities for organic growth.
Key Contributions
I led AAAIP’s technical and on-page SEO strategy, combining site audits, keyword research, content optimization, and performance analysis to improve organic search visibility. I used Google Search Console, GA4, and SEMrush to identify opportunities, resolve technical issues, and continuously refine the strategy based on search performance.